Most people do not realize it was a Canadian network (CityTV) that pioneered the idea of producing a special interest show focused on fashion. Long before Next Top Model and Project Runway , there was Jeanne Beker's Fashion Television.
The new video for the single "Heaven can wait" by Charlotte Gainsbourg and Beck. A friend asked me about it: Are all french people this amazing??? I respond to him: Is everyone a Serge Gainsbourg daughter?
Jefferson Hack mentioned at the IHT Luxury Conference the new genre of story telling: the Fashion Film.
YSL AW 08/09 As I recall, this was the first time video replaced the runway presentation. It was no surprise that YSL's creative director Stefano Pilati collaborated on this with SHOWtudio; the pioneer website that brought fashion in a multimedia platform to the web. Directors: Chris Sweeney and Sarah Chatfield
Story Telling
The Lady Dior, Lady Noir with movie star Marion Cotillard is the first time a campaign was built around the story told in a mini film. Toledano, president of Dior declared he now found print advertising formula "wanting". There are two more installments in the making.
Short film for Jonathan Kelsey's Fall 2009 collection, directed by Sara Dunlop and starring Joana Preiss. This particular film is trend driven with its vampire theme.
Lara Stone in Chanel Fitting Room Folies by Karl Lagerfeld
Yves Saint Laurent S/S 2010 Homme. Directed by Samuel Blenchetrit
Animation
Prada - Trembled Blossoms - S08 It is worth pointing out the fact that Prada used animation to illustrate the collection.
Superflat First Love by Takashi Murakami for Louis Vuitton
Online Only
Halston AW 08/09 Collection. To launch the collection Halston invited editors to the premier of their film online.
As a footnote: I an venturing out to say that the perfume industry, more specifically Chanel No.5, pioneered story telling of a brand in short films.
Parisian Style Icon and stylist Catherine Baba speaks about personal style on this video for SCAD: The University for Creative Careers. Did you know that existed? I did not...
Lady Gaga wearing a lot of S/S 10 Alexander McQueen in the video from her new album single "New Romance". No surprise there; the song premired at the McQueen show in October.
The scene upon arriving at the Dysfashional vernissage in Paris, from October 30th to November 29th.
Collages made to look like Vogue covers by designer Bernhard Willhelm.
This piece was part of the Parasite piece produced by Bless; what was particularly interesting is that it looked like porcelain, but it was plastic. I was rather taken by it. This particular installation was inspired by the apartments and living space of fashion personalities which embody Paris and Berlin style