Sonia Rykiel H&M Fashion parade.

Sonia Rykiel H&M Fashion Parade - Complete! from Elle Aime Paris on Vimeo.

I think by now everyone has read about the amazingness that the Sonia Rykiel and H&M launch celebration was. No one could post the magic on facebook fast enough...Oui it was a wonderland, oui tout Paris was there, oui I got to dance with Andres Velencoso, oui the night ended perfectly at Montana. Here the complete 30 minutes of parade. My flip can only do so much justice to the magic. Enjoy!

Paris Spectacular style.com

H&M F09

The new H&M Campaign shot by Terry Richardson reminded me of a Russian Vogue editorial I had seen a while back with one of my favorite accessories of S09: the Givenchy bow headband.

Very good high fashion to high street rendition.

Givenchy

H&M

Buy: Louisa Viaroma